creative designer tennessee

Trends vs. Branding

I got an email earlier today from Facebook Business, and it was ultimately encouraging business accounts to move towards motion and video. When you work in the marketing world, you start to pick up on trends. MySpace, Vine, TikTok, Facebook, Instagram, Tumblr….we are always moving and as market pros and designers, we are constantly aiming at a moving target.

I feel millennials working within the marketing industry haven’t been here too long but long enough. We have seen it drastically change over the past 5-7 years. We have watched design become a pivotal piece of the puzzle as platforms continue to grow and multiple, and consumers are bombarded with more content. We have seen what great content can do and what bad content can do.

The past year, I have really narrowed my focus. I’m at the point in my career where I know what tends to work best and more importantly, what I like. I could only become consistent with my work when I discovered who I was as a designer. I think that changes as we gain experience and our focus becomes clearer, but we all have our distinct style we eventually come into, define, or grow into.

With that being said, I think business at it’s basis is the same. It’s important to know what your business is about and what it looks like visually. The backend side of things and the public facing side. The mind and the voice. I think the most successful businesses are those that understand why they’re doing what they’re doing and have translated that into a visual representation.

That’s branding. A brand is set in stone if you will. It doesn’t come and go. I once read design is your silent ambassador. That’s true. As business owners, it’s important to not chase trends. It’s to understand what your business is and create elements that represent that.

Let’s think through your business and create a visual representation. Get in touch.