Have you ever thought about why you choose the products you do? Is it because of the packaging?
We choose products like we choose a movie to watch on Netflix. It’s all about design and initial impression. It’s funny to think design is simply colors, letters and arrangement, yet it always says a lot more than a huge speech.
Did you know the sense of smell is very closely linked with memory, more so than any of our other senses? It’s actually scents that evoke particular memories and make them vivid.
It was only right that I create a packaging design that looked like the type of memory I want to create. For this perfume packaging, I envisioned something that was light, airy and light-filled.